Prospecting tools that cite the research behind the pitch
Most prospecting tools hand you a list. This one reads the account you already chose, writes down what it found with the line each fact came from, and leaves the boxes it could not fill empty.
Four products call themselves prospecting tools
They solve different problems and a tool that is excellent at one is usually mediocre at the others. This one is the fourth, and it needs the first to exist.
A list
Contact data: who works there, what their address is, what the company does. You are buying coverage and accuracy. Saleswoman is not this and does not include it.
Signals
Something changed: hiring, funding, a technology added or dropped, a leadership move. You are buying timeliness. Point them at us as a source and we will cite them.
Execution
Sequences, timing, reply detection, reporting. You are buying reliability. We do this, and the sending side is on the email outreach platform page.
The research and the writing
Something reads the account and produces the actual message. You are buying judgement, which is the hardest of the four to evaluate in a demo. This is the one.
The empty box is the feature
Every research tool has a field it could not fill. What separates them is what happens next. Most fill it with something plausible, because a slot has to contain something and a plausible sentence is what a language model is for.
Here it stays empty and the drafting step is told so. A fact that is not available as evidence is a different thing from a fact that is false, and the difference is the whole product.
You can test this in about a minute: point the demo at a real account with almost no public presence and read what comes back. A careful tool produces a short, slightly boring email. The other kind produces a confident paragraph about their digital transformation journey.
The brief it assembled for a regional logistics firm, before it wrote a word.
Three fields found, one left empty. The empty one is not an error and is not filled in.
What it found, and where
3 of 4 cited
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Two dispatch roles open in Columbus.
CITED
Source: the careers page you connected, read at draft time.
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The renewal on their routing tool lands in July.
CITED
Source: CRM note dated 14 March.
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A second facility opened in Reno in March.
CITED
Source: their press page.
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Headcount growth over the last year.
UNVERIFIED
Nothing found in the sources connected. Left empty rather than estimated, so nothing in the draft can lean on it.
What it reads, and what it will not touch
The research is only worth something if you know exactly where it came from, so the sources are a list you control rather than a black box labelled "the web".
Sources it reads
- Account pages you connect: the site, the careers page, the press page, a documentation site.
- CRM records and the notes your team left, with their dates.
- The history of previous contact with this person and this account.
- A signal feed you already pay for, if you connect it. We will cite it by name.
- Anything you paste in yourself, which is all the demo has.
Things it does not do
- Sell you contact data. There is no database here, no email finder and no enrichment to resell.
- Scrape a company it was never given access to.
- Guess seniority, budget or intent and then write as though it knew.
- Treat an inference as a fact. An inference is allowed in a draft, labelled. It is never allowed to pass unlabelled.
- Record or transcribe calls. That is a different category.
If you are still choosing a vendor, the questions worth sending before a demo are in b2b prospecting software, including the three tests that take an afternoon and settle it.
What it costs
Flat monthly, never per seat, and nothing is charged on this site.
The guide on this
Twelve questions to ask a vendor, in the order that saves you the most time, and the answers that should end the call.
The rest of the product, by job
The same product, entered from the job you came here to do. Each page states its own limits rather than repeating the pitch.
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AI email writer
The drafting side on its own page: what it writes, and what it refuses to assert without a source.
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Spam score checker
What the score is made of, line by line, and the two things it deliberately does not test.
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Email outreach platform
The cap, the queue and the suppression list, which is the part of a platform nobody demos.
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CRM automation
Activity logging, deal notes and next steps, written from the thread instead of from memory.
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Cold email software
The four things a cold email has to get right before volume is even worth discussing.
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Sales automation tools
What to automate, what to review, and what a person still has to decide.
Point it at your least famous account.
That is the test worth running. A tool that stays quiet about a company with no public footprint is a tool you can put in front of a buyer.
Your data stays yours. Prospect data is never used to train a model. Nothing is charged today.