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Cognism pricing and Cognism cost per seat for Standard and Pro, five seats in every package

Cognism prints no price. It sells two packages, Standard and Pro, each with five seats and a pool of credits, and quotes every contract. The way to judge a quote is the cost of one contact your team actually used.

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The draft

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Run it on your own prospect

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Angle

Daily cap, per mailbox

In the product, Saleswoman also reads the account's public pages and your CRM. In this demo it only has what you pasted, so anything it cannot source here is flagged rather than assumed.

The short answer

Cognism pricing is not published. Its own page lists Standard and Pro, both with 5 seats included, plus CRM Enrichment as an add-on or a standalone product, and every button leads to sales. One credit reveals one contact, and the credits sit in a pool the whole team shares.

Guides that print a Cognism price range are estimating, and they disagree with each other. Several still use tier names Cognism no longer shows. Read the quote you are given, then divide it by the contacts you will really reveal.

Cognism Standard and Pro as Cognism lists them

The same two cards as Cognism's pricing page, with the figure it leaves out marked plainly.

Standard

5 seats included

Core prospecting workflows

Quote

no figure printed, button reads "Talk to sales"

  • Emails, mobiles, job titles and work history
  • Firmographic, technographic and signal filters
  • AI company research and AI search
  • CSV enrichment and MCP and API access
  • Hiring, funding and job change signals

Pro

5 seats included

Advanced prospecting workflows

Quote

no figure printed, button reads "Talk to an expert"

  • Everything in Standard
  • Premium mobile filter
  • Mobile verification on demand
  • Bombora intent data, up to 12 topics
  • Enhanced dashboards

CRM Enrichment keeps CRM records enriched and updated, and Cognism sells it with either package or on its own. Data as a Service is priced on data volume and delivery method. Neither shows a figure.

What uses a Cognism credit and what does not

Cognism's help center is precise about this, and it matters more than the package name. A credit is charged the first time anyone in your account opens a contact. After that, everyone on the team can see and export it for free.

The surprises are the quiet ones. Dragging an unrevealed contact into a list spends a credit. So does every row in a CSV enrichment job, and every record CRM Enrichment fills in. A RevOps person cleaning the CRM can spend more of the pool in an afternoon than a rep does in a month.

Five sales reps at a shared table working from one prospect list

Cognism cost per seat when only two people prospect

Both packages are listed with 5 seats included. Each seat adds credits, and the credits go into one pool. Admins can cap a user, but a cap only limits that person. It does not reserve anything for the others.

That shape suits a five person SDR pod. It is expensive for a founder and one AE, who would be paying for three seats nobody logs into. If that is your team, ask two things on the call: what the contract costs with fewer seats, and whether the credit allocation shrinks with them.

The same five seat shape is printed on Lusha's Premium plan, $399.90 a month or $3,599.40 a year, which makes it the cleanest benchmark for a Cognism quote. The arithmetic is on lusha pricing.

Turn the Cognism quote into a cost per contact

You cannot compare a quote with a list price, but you can compare what one used contact costs. Take the annual total, divide it by the contacts your team really revealed last year, and you have a number that sits next to any vendor with a printed price.

The bars show that division for every $10,000 of contract. Scale it to your quote. A team that reveals a few hundred contacts a year pays tens of dollars each, whatever the discount on the first page of the proposal says.

Every $10,000 a year, divided by contacts used

500 contacts a year $20.00 a contact
1,000 contacts a year $10.00 a contact
2,500 contacts a year $4.00 a contact
5,000 contacts a year $2.00 a contact
10,000 contacts a year $1.00 a contact

For scale, on printed prices: Lusha Premium yearly is about 9 cents an email reveal, UpLead Plus yearly about 37 cents a contact with a mobile.

Six questions to put to Cognism before you sign

Every one of these changes the total, and none of them is answered on the pricing page.

  1. 01

    How many credits does each seat bring?

    The page says each seat includes an allocation. Get the number in writing, per seat and for the whole term.

  2. 02

    What does a top up cost?

    Extra credits can be bought at any point. Ask the price per credit now, while you still have leverage.

  3. 03

    Can we buy fewer than five seats?

    Both packages list 5 seats included. If two people prospect, ask what three fewer seats take off the total.

  4. 04

    Do unused credits carry into the renewal?

    If they do not, last year's usage is the real size of your contract, not the allocation.

  5. 05

    Is CRM Enrichment drawing on the same pool?

    Enrichment jobs spend credits. Ask whether the add on brings its own allocation or eats the prospecting one.

  6. 06

    Do we need Pro?

    Pro is where intent, mobile verification and the premium mobile filter live. If nobody will act on intent weekly, price Standard.

What a US only team is paying for

Cognism describes its enterprise offer as European B2B data for global growth, and leads with compliance and phone verified mobiles. For a team that calls into the UK, Germany or France, that focus is the reason to buy it, and it is hard to get on a printed price elsewhere.

A team selling only to US companies should check how much of the quote pays for coverage it will not dial. US contact data is sold on printed prices by Apollo.io, Lusha, UpLead and RocketReach, and the quote only option on the US side is covered on zoominfo pricing.

Then ask the harder question. If your team already knows which 300 accounts it wants, the database is not the slow part. Reading each account and writing a first email that says something true about it is.

Credits buy addresses, not replies

A revealed contact is a name, an email and a mobile. What turns it into a meeting is the work after the reveal, and that is where most of an SDR's week goes.

What Cognism gives you

Contact and company data, verified mobiles, signals and on Pro intent topics, available in its web app, the Chrome extension, your CRM and the API.

What it leaves with the rep

Reading the account properly, finding what changed this quarter, checking that every claim about the prospect is true, and writing a first email worth answering.

What Saleswoman does

It reads the prospect's own site and public sources, writes the sequence, cites a source for each factual claim and holds any sentence it cannot back up. It has no contact database and caps sends per mailbox.

The honest pairing

Keep a data source for the addresses, Cognism or a cheaper printed one. Put your best accounts on a flat plan, $399 a month for Team with three seats and Salesforce sync, or $199 a month billed annually. What each plan includes is on pricing.

Cognism against the alternatives, on what each one publishes

Seven options. The figure column holds only what each vendor prints on its own site.

Cognism and six alternatives compared by whether they publish a price, the published figure, what they meter and who they suit
Tool Price published Published figure What it meters Best for
Cognism No Standard and Pro, 5 seats included in each, priced by quote Credits, 1 per revealed contact, pooled across the organisation Teams that call into Europe and need phone verified mobiles
ZoomInfo No Quoted only. ZoomInfo says its pricing is consumption based and varies by organization Seats plus credits, add ons for intent and website visitors Large US teams that want the widest single database
Lusha Yes Starter $49.90, Pro $69.90, Premium $399.90 a month, or 25% less billed yearly. Premium includes 5 seats Credits. Email 1, phone 5 A five seat team that wants a printed price for emails and phones
Apollo.io Yes Basic $49, Professional $79, Organization $119 a seat a month billed annually Seats plus 30,000 to 72,000 credits a seat a year A large searchable database with sequencing on the same bill
UpLead Yes Essentials $99 a month for 170 credits, Plus $199 for 400. Professional quoted Credits, 1 per contact including mobile One rep who wants verified contacts with no annual commitment
RocketReach Yes Essentials $39, Pro $79, Ultimate $169 a month, or $229 to $1,379 a year Per seat lookups and exports Occasional lookups of named people, emails and phones
Saleswoman Yes $149 Solo, $399 Team, $999 Scale month to month, or $74, $199 and $499 a month billed annually Flat, never per credit or contact. No contact database Researching and writing to accounts you already know, with a source behind every claim

Figures come from each vendor's own public pricing page, read directly. Software pricing changes, so confirm before you sign. Which one suits which team, including Cognism vs Lusha, is worked through in the guide to every cognism alternative, and every AI SDR that prints a price is on ai sdr pricing.

When Cognism is the right buy

Said plainly, because a pricing page that never finds for the vendor is an advert.

You call into Europe

Cognism builds its pitch around European coverage and compliance. If your territory includes the UK and the EU, that is worth paying for.

Mobiles decide your connect rate

Phone verified mobiles and on demand verification on Pro are aimed at teams whose pipeline comes from the dialer, not the inbox.

A full pod shares one pool

Five people revealing contacts into one shared pool, with nobody paying twice for the same record, is the shape the packages are built for.

You want the CRM kept clean

CRM Enrichment fills records and updates them when someone changes jobs, and it can be bought without the prospecting seats.

If you want contact data on a printed price

The contact data tools that publish their plans are compared on prospecting tools, and the cheapest five seat benchmark is on lusha pricing.

Questions buyers ask about Cognism pricing

How much does Cognism cost?
Cognism does not publish a price. Its pricing page lists two packages, Standard and Pro, each with 5 seats included, and says pricing is tailored to the product, your team setup and how you plan to use it. Every contract is a quote, so the only reliable figure is the one in your own proposal.
What is the difference between Cognism Standard and Pro?
Standard covers core prospecting: emails, mobiles, company data, filters, AI search, CSV enrichment and API access. Pro adds the premium mobile filter, on demand mobile verification, Bombora intent data and enhanced dashboards. Both include 5 seats. CRM Enrichment is an add-on to either, or a standalone product.
How do Cognism credits work?
One credit reveals one contact, the first time anyone in your account reveals it. Saving an unrevealed contact to a list, exporting from search, CSV or CRM enrichment and API redemption also use a credit. Opening a contact your team already revealed is free, and a credit is used again only after a job change.
Is Cognism priced per user?
Partly. Both packages include 5 seats, and Cognism says each seat brings an allocation of credits. The credits then sit in one organisation pool that every user draws on, and admins can cap individual users. So the seat count sets the size of the pool, and the heaviest users decide how fast it empties.
Does Cognism have a free trial?
The pricing page offers no free plan and no self serve trial. Every package button leads to a sales conversation, and the site offers a demo and a free data sample. Plan a test on your own accounts during the sales process rather than expecting to sign up and try it alone.
Is Cognism cheaper than ZoomInfo?
There is no way to tell from either website, because neither prints a price. Ask both for a quote on the same seat count and credit volume, then divide each annual total by the contacts your team actually revealed last year. That cost per contact is the comparison that holds up.
Does Cognism include intent data?
On Pro, yes. Cognism uses Bombora Company Surge data and lets an administrator pick up to 12 intent topics from a library of more than 11,000. Standard includes hiring, funding and job change signals but not intent. If you would not act on intent signals weekly, Standard is the package to price first.
Is Cognism worth it for a US sales team?
It can be, mainly for teams that call into Europe, where Cognism leads with compliance and phone verified mobiles. A team selling only to US accounts should compare the quote with tools that print a price, such as Lusha Premium at $399.90 a month for 5 seats or Apollo from $49 a seat.

The whole product

What it is, why it holds a draft, and the demo it all runs in.

AI SDR

What it costs

Flat monthly, never per seat.

AI SDR software pricing

The guide on this

Cognism sells two packages with five seats each and quotes every contract. US teams leave because they are paying for European coverage they do not call, because two people use five seats, or because the data was never the slow part. Which Cognism competitor fits each case, on what each one publishes.

cognism alternative

The rest of the product, by job

The same product, entered from the job you came here to do. Each page states its own limits rather than repeating the pitch.

  • AI email writer

    The drafting side on its own page: what it writes, and what it refuses to assert without a source.

  • Spam score checker

    What the score is made of, line by line, and the two things it deliberately does not test.

  • Email outreach platform

    The cap, the queue and the suppression list, which is the part of a platform nobody demos.

  • CRM automation

    Activity logging, deal notes and next steps, written from the thread instead of from memory.

  • Prospecting tools

    Where a research tool ends and a list vendor begins, and which one this is.

  • Cold email software

    The four things a cold email has to get right before volume is even worth discussing.

You have the contact. See what gets said to it.

Paste an account you would reveal in Cognism next. The demo researches it, writes the first touch, and marks every sentence it cannot source. No sales call, no card.

Run it on a prospect

Your data stays yours. Prospect data is never used to train a model. The demo needs no card and no account.