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Clay pricing and Clay cost for Launch and Growth, per data credit, per action and per row

Clay Launch costs $185 a month for 2,500 data credits and 15,000 actions, and Growth costs $495 for 6,000 credits and 40,000 actions, or $167 and $446 a month billed annually. Seats are unlimited. What you really pay depends on how many credits each row burns.

Run a draft on one of your accounts
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One email address, a 6 digit code, then the steps for connecting your sending domain. No card required.

The draft

To (domain redacted)

Claim ledger

of cited

This draft asserts nothing checkable, so there is nothing to cite.

Run it on your own prospect

Four inputs, all prefilled. No signup.

Angle

Daily cap, per mailbox

In the product, Saleswoman also reads the account's public pages and your CRM. In this demo it only has what you pasted, so anything it cannot source here is flagged rather than assumed.

The short answer

Clay prices two things separately. Data credits buy the data, from $0.05 each. Actions pay for the platform work, at under a cent each. Every plan bundles a starting amount of both, and each slider can be raised on its own.

The card price is the two sliders added together. Launch at $185 is $60 of actions plus $125 of data credits. Growth at $495 is $205 plus $290. Annual billing takes about 10 percent off and delivers the whole year of credits up front.

Most guides that rank for Clay pricing still list Starter, Explorer and Pro at $149, $349 and $800. Those plans are no longer on Clay's pricing page. Everything here is read off the current page.

Clay Free, Launch, Growth and Enterprise side by side

Each plan at its starting slider position. Credits and actions are per month.

Free

$0

a month, or $0 billed annually

Data credits
100
Actions
500

200 rows per table, no phone numbers

Launch

$185

a month, or $167 billed annually

Data credits
2,500
Actions
15,000

Phone numbers, job change signals, sequencer, 50,000 rows per table

Growth

$495

a month, or $446 billed annually

Data credits
6,000
Actions
40,000

Adds CRM auto-sync, HTTP API, webhooks, web intent, ad audiences

Enterprise

Quote

custom, annual commitment

Data credits
100,000+
Actions
200,000+

Annual commitment, Clay API, SSO, role based access, a growth strategist

Every plan has unlimited seats and tables, multi provider waterfalls and Claygent, Clay's web research agent. CRM auto-sync starts on Growth, so a team that wants enriched records written back into Salesforce or HubSpot automatically is pricing Growth, not Launch.

Clay cost per data credit as you move the slider

Data credits get cheaper with volume, but not by much. From the smallest Launch tier to the largest the price per credit drops about 15 percent. The bigger saving comes from not buying credits at all: with your own API key for a provider, Clay charges one action per run and no data credit.

The expensive credit is the one you run out of. Top-ups on Launch and Growth cost 30 percent above the plan rate, so a team that keeps topping up should move the slider instead.

Clay Launch data credit tiers on monthly billing with the price per credit
Data credits Slider price Per credit
2,500 a month$125$0.050
6,000 a month$290$0.048
10,000 a month$460$0.046
20,000 a month$880$0.044
50,000 a month$2,125$0.043

Monthly billing, Launch. Actions are priced on a second slider from $60 for 15,000 a month to $540 for 200,000, and reset every cycle.

Sales operations manager reviewing an enriched company record in a CRM

What one researched row costs on Launch

Clay does not price a contact, it prices steps. A row that finds a work email, pulls the company record and runs one AI column burns several credits, and the count depends on which providers and models your table calls. Your own table shows the number per column before it runs.

$185 a month, 2,500 credits, if each row uses

2 credits a row, 1,250 rows $0.15 a row
5 credits a row, 500 rows $0.37 a row
10 credits a row, 250 rows $0.74 a row
15 credits a row, 166 rows $1.11 a row

A calculator, not Clay's figure: plug in the credits per row your table shows. Actions are included in the $185.

The cost that is not on Clay's pricing page

Clay is a builder's tool. The software bill is small next to the hours someone spends making the table work.

Someone has to build it

Waterfalls, AI columns, CRM pushes and signals are configured by hand. Clay runs a job board for GTM engineers and a directory of Clay experts you can hire, which tells you who the tool is designed around.

Someone has to check it

An AI column that writes an opening line will write one for every row, true or not. Somebody reads the output before it reaches a prospect, or the table sends a wrong fact at scale.

Someone has to send it

Clay has its own sequencer and integrations with sending tools. Mailboxes, warmup and reply handling are still a job, and on many teams a second subscription.

If nobody on your team wants to own a Clay workspace, buy the finished output instead. Saleswoman researches the accounts you give it, writes the sequence, cites a source for every factual claim and holds anything it cannot back up for review. Team is $399 a month with three seats and five mailboxes, month to month, or $199 a month billed annually.

Every plan, including a single seat Solo at $149, is on pricing. Teams that mainly need contact data rather than a workflow builder will find the per seat tools broken down on lusha pricing and amplemarket pricing.

Clay pricing against other prospecting and AI SDR tools

Six options. The figure column holds only what each vendor prints on its own site.

Clay and five other tools compared by published price, what they meter, seats and whether they write the outreach
Tool Published figure What it meters Seats Writes the email
Clay Launch $185, Growth $495 a month, or $167 and $446 billed annually. Enterprise quoted Data credits and actions, two separate meters Unlimited If you build the prompt column
Apollo.io Basic $49, Professional $79, Organization $119 per seat a month billed annually (3 seat minimum on Organization) Credits pooled across the team, no rollover Per seat AI writing on Professional and up
Lusha Starter $49.90, Pro $69.90, Premium $399.90 a month, 25% less yearly Credits, a phone reveal costs 5 Per plan No
Amplemarket Startup $600 a month on an annual term for 2 users, Growth and Elite quoted Credits per user 2 on Startup Yes, inside sequences
AiSDR $1.50 per person prospected; Team plans quoted by volume People prospected, not seats Priced by people prospected, not seats Yes, autonomous
Saleswoman $149 Solo, $399 Team, $999 Scale month to month, or $74, $199 and $499 a month billed annually Flat, never per row or per prospect. No contact database 1, 3 or more by plan Yes, every claim sourced

Figures come from each vendor's own public pricing page, read directly. Software pricing changes, so confirm before you sign. Tools to switch to are sorted by the job Clay was doing in clay alternatives, and the AI SDR vendors that print a price are lined up on ai sdr pricing.

When Clay is the right buy

Said plainly, because a pricing page that never finds for the vendor is an advert.

You have a builder

A RevOps lead or GTM engineer who enjoys building tables gets more out of Clay than out of any fixed workflow tool. The flexibility is the product.

You need coverage from many providers

Waterfalls across 150+ data partners find emails and phones that a single database misses, and you pay nothing when a lookup comes back empty.

You enrich your CRM, not just a list

Growth syncs and enriches CRM records, tracks web intent and pushes ad audiences. That is a data operations job Saleswoman does not do.

Your whole team needs access

Seats are unlimited on every plan, so ten people sharing one Launch workspace pay the same as one.

Questions buyers ask about Clay pricing

How much does Clay cost per month?
Clay Launch starts at $185 a month on monthly billing, for 2,500 data credits and 15,000 actions, and Growth starts at $495 for 6,000 data credits and 40,000 actions. Billed annually they are $167 and $446 a month. Free is $0 with 100 data credits, and Enterprise is a custom annual quote.
What are Clay data credits and actions?
Data credits pay for the data itself, such as an email, a phone number or a company record bought from one of Clay's data partners, and for fixed price AI models. Actions pay for the platform work: running a table, calling a provider or a model, pushing to a CRM, exporting. Every enrichment step can use both.
How much does a Clay credit cost?
Clay says data credits start at $0.05 each. On the Launch slider that is $125 for 2,500 a month, falling to about $0.043 each at 50,000 a month. Actions cost less than a cent each. Credits bought as a top-up on Launch or Growth cost 30 percent more than the plan rate.
Do Clay credits roll over?
Data credits do, actions do not. On Launch and Growth unused data credits bank up to twice your monthly amount, so a 10,000 credit plan can hold 20,000. Annual plans roll over up to 15 percent of annual credits, and Enterprise up to 15 percent if you renew at an equal or higher commitment.
Does Clay charge for failed lookups?
Not according to its pricing page. Clay says that if an enrichment returns no result you are not charged data credits or actions. If you bring your own API key for a data provider you skip data credits entirely and pay one action per run.
Is there a free version of Clay?
Yes. The Free plan includes 100 data credits and 500 actions a month, unlimited seats, Claygent and waterfalls, but only 200 rows per table and no phone number enrichment. Launch and Growth both start with a 14 day trial.
Does Clay charge per seat?
No. Every Clay plan, Free included, has unlimited seats and tables. You pay for credits and actions, not users, which is why a whole team can share one Launch plan. The cost rises with how many rows you enrich and how many steps each row runs.
Is Clay worth it for a small sales team?
It is worth it when someone on the team will build and maintain tables: waterfalls, CRM enrichment, signals, AI columns. It is poor value when the team only needs to research a few hundred known accounts and write good first emails, because the tool assumes a builder and the writing still needs checking.

The whole product

What it is, why it holds a draft, and the demo it all runs in.

AI SDR

What it costs

Flat monthly, never per seat.

AI SDR software pricing

The guide on this

Most teams leave Clay for one of three reasons: the credits are hard to forecast, nobody owns the tables, or the emails at the end still need rewriting. Which alternative fits depends on which one is yours, and on whether a per seat tool like Apollo is cheaper at your team size.

clay alternatives

The rest of the product, by job

The same product, entered from the job you came here to do. Each page states its own limits rather than repeating the pitch.

  • AI email writer

    The drafting side on its own page: what it writes, and what it refuses to assert without a source.

  • Spam score checker

    What the score is made of, line by line, and the two things it deliberately does not test.

  • Email outreach platform

    The cap, the queue and the suppression list, which is the part of a platform nobody demos.

  • CRM automation

    Activity logging, deal notes and next steps, written from the thread instead of from memory.

  • Prospecting tools

    Where a research tool ends and a list vendor begins, and which one this is.

  • Cold email software

    The four things a cold email has to get right before volume is even worth discussing.

See the finished email before you build the table.

Paste an account you would run through Clay. The demo researches it, writes the first touch, and marks every sentence it cannot source. No sales call, no card.

Run it on a prospect

Your data stays yours. Prospect data is never used to train a model. The demo needs no card and no account.