Lusha pricing: Lusha cost per month, Lusha pricing plans, and what a phone number really costs
Lusha prints its prices: $49.90, $69.90 and $399.90 a month, or 25% less billed yearly. The line that decides your bill is lower on the page. An email costs one credit. A phone number costs five.
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The short answer
Lusha pricing is published and credit based. Starter is $49.90 a month with 400 credits and one seat, Pro is $69.90 with 600 credits and two seats, and Premium is $399.90 with 3,400 credits and five seats. Billed yearly the same plans cost $449.40, $629.40 and $3,599.40. Scale, for larger teams, is quoted.
A credit works out to about 9 cents on yearly billing and 12 cents on monthly. That is cheap for an email. It is not cheap for a phone number, which Lusha charges at five credits, so a contact with both an email and a mobile costs six credits: between 52 and 75 cents depending on the plan and billing.
Lusha pricing plans, monthly and yearly
Read off Lusha's own pricing page with the billing switch on both settings. Seats come with the plan: to add people you move up a tier, and teams larger than five are sent to sales.
| Plan | Seats | Monthly billing | Monthly credits | Yearly billing | Yearly credits |
|---|---|---|---|---|---|
| Starter | 1 seat | $49.90 a month | 400 credits a month | $37.45 a month, $449.40 a year | 4,800 credits a year, up front |
| Pro | 2 seats | $69.90 a month | 600 credits a month, roll over up to 2x | $52.45 a month, $629.40 a year | 7,200 credits a year, up front |
| Premium | 5 seats | $399.90 a month | 3,400 credits a month, roll over up to 2x | $299.95 a month, $3,599.40 a year | 40,800 credits a year, up front |
| Scale | Custom seats | No figure published | Custom credits | Contact sales | "50%+ off price per credit", SSO |
What Starter adds over Free
Contact and company lookalikes, bulk enrichment, the AI assistant and five buying intent topics. The Free plan is 40 credits a month on one seat.
What Pro adds
A second seat, API access, CSV enrichment, signals and webhooks, plus the credit rollover on monthly billing.
What Premium adds
Five seats, the advanced API, team management and credit allocation, and five intent topics with unlimited results. Scale adds SSO and 25 topics.
Lusha pricing model: the credit is the product, not the seat
Lusha's credit list is longer than most buyers read. These are the charges printed on its own pricing page.
1 credit
A verified email address. Also one API call or CSV export of up to 25 results, one CRM export, one signal or premium data point, one intent topic per company.
5 credits
One phone number. This is the charge that moves a bill, because a rep who calls reveals numbers far more often than a rep who only emails.
8 credits
One recorded call through conversation intelligence, including the insights and coaching output. A team that records every call spends here quietly.
2 credits
One website visitor successfully identified from an IP address. Five AI search prompts cost one credit, and 25 recorded meeting summaries cost one.
The 25% yearly discount holds on every plan. Twelve monthly Starter payments come to $598.80 against $449.40 a year, Pro to $838.80 against $629.40, and Premium to $4,798.80 against $3,599.40. Unlike some vendors, the banner is accurate plan by plan.
The trade is what happens to unused credits. Yearly plans hand over the whole allowance on day one and reset what is left at the end of the year. Monthly Pro and Premium roll unused credits forward up to twice the monthly allowance, which forgives a quiet month. Cancellation takes effect at the end of the billing cycle.
Lusha cost per contact: email, phone, or both
The plan price divided by its credits, then multiplied by what Lusha charges for each reveal. Rounded to the cent. This is the table to hold up against a Lusha subscription cost before you choose a plan.
| Plan | Email, monthly | Phone, monthly | Both, monthly | Email, yearly | Phone, yearly | Both, yearly |
|---|---|---|---|---|---|---|
| Starter | $0.12 | $0.62 | $0.75 | $0.09 | $0.47 | $0.56 |
| Pro | $0.12 | $0.58 | $0.70 | $0.09 | $0.44 | $0.52 |
| Premium | $0.12 | $0.59 | $0.71 | $0.09 | $0.44 | $0.53 |
| Plan and allowance | Emails only | Phone numbers only | Email and phone |
|---|---|---|---|
| Starter, monthly (400 credits) | 400 | 80 | 66 |
| Pro, monthly (600 credits) | 600 | 120 | 100 |
| Premium, monthly (3,400 credits) | 3,400 | 680 | 566 |
| Starter, yearly (4,800 credits) | 4,800 | 960 | 800 |
| Pro, yearly (7,200 credits) | 7,200 | 1,440 | 1,200 |
| Premium, yearly (40,800 credits) | 40,800 | 8,160 | 6,800 |
Read the right hand column. Pro on monthly billing covers 100 complete contacts a month shared between two seats, which is 50 each. A rep calling five new people a day uses their half in two weeks.
RocketReach charges no extra for a phone number on its Pro plan, which is why a dial heavy team often prices the two side by side. The full RocketReach arithmetic is on rocketreach pricing, and the vendors that print no figure at all are on zoominfo pricing.
Which Lusha plan to buy, by what you reveal
Pull last quarter's reveals per rep, split into emails and phone numbers. That split decides the plan more reliably than the feature list, because the phone count is multiplied by five.
One person, under 400 emails a month
Starter on monthly billing at $49.90. You keep the option to stop, and the allowance covers about 20 emails every working day.
One person, steady email volume all year
Starter yearly at $449.40. The discount is a real 25%, as long as you will use most of 4,800 credits before they reset.
Two people, or any regular calling
Pro. Monthly at $69.90 if usage swings, since unused credits roll forward. Yearly at $629.40 only if both seats are busy every month.
Three to five people who call
Premium, $399.90 monthly or $3,599.40 yearly. Per seat on yearly billing that is about $60 a month for roughly 113 complete contacts a month each.
More than five people
Scale, on a quote. Lusha says it takes 50% or more off the price per credit, so ask for the per credit rate in writing and compare it to the table above.
Nine cents buys the address. It does not buy the reason to write.
A Lusha reveal gives you a verified email or a mobile number. It does not tell you what changed at the account this month or write the first line, and that is where most of a rep's week goes.
If the job is finding people
You sell into titles across a wide market and need fresh contacts every week. Then Lusha is priced sensibly for it, and the only question is how many of those reveals are phone numbers.
If the job is writing to people you already have
Your accounts come from the CRM, partners or events, and most contacts are already in it. The cost is the twenty minutes of research behind each first message. More credits will not shorten that.
What Saleswoman does with the account
It reads the prospect's own site and public sources, writes the sequence, cites a source for each factual claim and holds any sentence it cannot back up. You review, then it sends within the daily cap you set.
Where we do not fit
Saleswoman has no contact database, no phone data and no browser extension for profiles. If you need to find the people, keep a data tool. Plenty of teams run a Starter seat for addresses and a flat plan for the writing.
Lusha against the alternatives, on their published prices
Eight options. The figure column holds only what each vendor prints on its own site. Where a vendor prints nothing, this table prints nothing.
| Tool | Price published | Published figure | What it meters | Best for |
|---|---|---|---|---|
| Lusha | Yes | Starter $49.90, Pro $69.90, Premium $399.90 a month, or $37.45, $52.45 and $299.95 a month billed yearly | Credits per plan. Email 1 credit, phone number 5 | A light lookup habit on a card, mostly email, with a Chrome extension |
| RocketReach | Yes | Essentials $39, Pro $79, Ultimate $169 a seat a month, or $229, $619 and $1,379 a year | Lookups and exports. A phone number does not cost extra on Pro | Phone numbers on a budget, and a refund on lookups that find nothing |
| Apollo.io | Yes | Basic $49, Professional $79, Organization $119 a seat a month billed annually | Seats plus 30,000, 48,000 or 72,000 credits a seat a year | Contact data and sequencing on one bill |
| UpLead | Yes | Essentials $99 a month, Plus $199 a month, billed monthly. Professional is annual and quoted | 170 or 400 credits a month. One credit unlocks one contact, email and mobile | Small teams that want one credit to mean one whole contact |
| Cognism | No | Standard and Pro, five seats included on each. "Get a personalised quote" | Package and seats | Teams that will run a procurement process for broader coverage |
| ZoomInfo | No | No dollar figure published. Lite is free with limited monthly credits | Consumption credits, scaled by team size, features, API access and term | Reach into accounts you have not identified yet, with intent signals |
| AiSDR | Yes | $250, $900 or $2,500 a month | AI researched contacts a month | Replacing the prospecting motion rather than buying a list |
| Saleswoman | Yes | $149 Solo, $399 Team, $999 Scale, month to month | Flat monthly, never per seat and never per credit | Researching and writing to accounts you already know, where every claim has to hold up |
Figures come from each vendor's own public pricing page, read directly. Software pricing changes, so confirm before you sign. Which one suits which team is worked through in the guide to the lusha alternative options.
When Lusha is the right buy
Said plainly, because a pricing page that never finds for the vendor is an advert.
Email first teams
At about 9 to 12 cents a verified email, Lusha is among the cheapest ways to keep a small team supplied with addresses, and the monthly plans let you stop when a campaign ends.
You want a price without a call
Every self serve plan has a figure on the page, both billing options are shown, and the yearly discount is the 25% it says. For a buyer who will not sit through discovery, that counts.
Lookups inside the browser
Lusha is built around an extension that reveals contacts on profile pages, company sites, Gmail and CRM records. If your reps prospect one profile at a time, that fits the way they already work.
Quiet months happen
Monthly Pro and Premium roll unused credits forward up to twice the allowance. A seasonal team does not lose a slow month the way it would on a yearly plan that resets.
If the real comparison is software against people
Some teams pricing a data tool are really deciding whether to hire or outsource the prospecting. What agencies charge is on sdr outsourcing, and every AI SDR vendor that prints a number is on ai sdr pricing.
Questions buyers ask about Lusha pricing
How much does Lusha cost?
How much does Lusha cost per month?
How much is Lusha per year?
How much are Lusha credits?
Do Lusha credits roll over?
Is Lusha worth it?
Is Lusha better than ZoomInfo?
What is the cheapest alternative to Lusha?
The guide on this
Lusha publishes its prices, so the reason to switch is rarely the list rate. Which Lusha competitors fit which job, what each prints on its own pricing page, and why the five credit phone reveal decides more than the plan name.
The rest of the product, by job
The same product, entered from the job you came here to do. Each page states its own limits rather than repeating the pitch.
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AI email writer
The drafting side on its own page: what it writes, and what it refuses to assert without a source.
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Spam score checker
What the score is made of, line by line, and the two things it deliberately does not test.
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Email outreach platform
The cap, the queue and the suppression list, which is the part of a platform nobody demos.
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CRM automation
Activity logging, deal notes and next steps, written from the thread instead of from memory.
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Prospecting tools
Where a research tool ends and a list vendor begins, and which one this is.
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Cold email software
The four things a cold email has to get right before volume is even worth discussing.
You have the address. See what gets written to it.
Paste an account you would normally reveal in Lusha. The demo researches it, writes the first touch, and marks every sentence it cannot source. No sales call, no card.
Your data stays yours. Prospect data is never used to train a model. The demo needs no card and no account.