Compare AI SDR tools by capability, not by brand
Four kinds of tool, five columns, one page. No vendor is named and no competitor price is printed, because both of those go stale and a stale fact stated confidently is the failure this product exists to prevent.
The four things people mean by an AI SDR tool
Each of these is a real category with a real job. For plenty of teams the right answer is one of the first four, and there is a section further down about exactly when.
Sequencing platform
You write the sequence, it executes it: steps, timing, reply detection, reporting. It does not write and it does not check. Priced per seat, so the bill grows with the desk.
Data plus sequences
A contact database with sending attached. Cheap per seat and genuinely useful for finding accounts. The trade is that everybody is sending out of the same shared pool, so deliverability is a problem you inherit.
Autonomous AI SDR
Sold as an employee rather than a tool. It researches, writes and sends on your domain with no claim level review and, usually, a target rather than a ceiling. This is the category the market is nervous about.
CRM with sequences
Your CRM, with outbound bolted on. Convenient, one fewer integration, and the AI writes while nothing verifies. Priced per seat like the rest of the suite.
Capability by capability
Category descriptions, not vendor claims. Where a specific product in one of these categories does something differently, its own documentation is the authority and this page is not.
| Capability | Sequencing platform | Data plus sequences | Autonomous AI SDR | CRM with sequences | Saleswoman |
|---|---|---|---|---|---|
| Who writes the first draft | You do, into a template | Assisted, from a template library | The agent | You or the agent, from a template | The agent, from sources you connected |
| Where the facts in the draft come from | Merge fields on your list | The vendor's contact database | The agent's own research | CRM fields | Sources you connected, each one recorded |
| A source recorded per factual claim | No | No | No | No | Yes, in the claim ledger |
| Checks run on the draft before sending | Spelling and merge tags | Spelling and merge tags | Usually none, reporting comes after | Spelling and merge tags | Claims, spam risk, readability, compliance lines |
| What can stop a send | You, manually | You, manually | The operator pausing it | You, manually | An unsourced claim, suppression, a reply, the cap |
| Daily volume control | A throttle you can raise | A throttle you can raise | Usually a target rather than a ceiling | A throttle you can raise | A ceiling per mailbox with no override in the agent |
| Record kept per send | Activity log | Activity log | Activity log | Activity log | Draft, ledger, verdict and each source line |
| Deliverability pool | Your own domain | Often a shared pool of senders | Your own domain | Your own domain | Your own domain, capped by you |
| Contact data included | No | Yes, that is the product | Sometimes | No | No, and this page says so twice |
| Call recording and transcription | No | No | No | Sometimes, as an add on | No |
| Pricing shape | Per seat, annual | Per seat, plus credits | Annual contract | Per seat, annual | Flat monthly, not per seat |
Our own numbers are on AI SDR software pricing: $149, $399 and $999 a month, flat, with Enterprise quoted rather than listed.
When one of the other four is the right answer
Written plainly, because a comparison in which we win every row is not a comparison.
Buy a sequencing platform
Your reps write well, the messaging is settled, and what you actually need is reliable execution, reply detection and reporting across a large team. Nothing here beats a mature sequencer at running a sequence somebody else wrote.
Buy data plus sequences
You do not have the list yet. Finding the accounts and the addresses is a different product from writing to them, and starting with the tool that has the data is the right order. Point us at the result later.
Buy an autonomous agent
You want volume, you are comfortable owning the deliverability risk yourself, and the review step reads to you as friction rather than as insurance. That is a legitimate position and this tool will annoy you.
Stay in your CRM
Volume is low, the stack is already too big, and one fewer integration is worth more to you than a claim ledger. For a team sending a handful of considered emails a week, that is often correct.
And when this one is
When one person is accountable for the sending domain and cannot defend an unsupervised bot on it. When the thing that would actually hurt is not a low reply rate but a confidently wrong sentence about a buyer, in writing, from your address. When somebody is going to ask, three months from now, what exactly you sent that account and why it cleared.
That is the whole argument, and you can test it in about a minute on the demo rather than taking it on trust.
Compare it against your own draft.
Paste an account you already emailed and read what the ledger says about the email you sent. That comparison is more useful than any table.
Your data stays yours. Prospect data is never used to train a model. Nothing is charged today.