AI SDR pricing in 2026: what 11x, Artisan, AiSDR and Regie.ai charge
Half the named AI SDR vendors put a number on the page and half will not show you one without a demo. This is what each of the six publishes, read off their own pricing pages, plus the four costs that never appear in a headline price and the arithmetic that decides whether $250 a month or $2,500 a month is the right tier for your list.
Vendor pricing read from vendor pages in September 2026.
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Daily cap, per mailbox
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The short answer
Published AI SDR pricing in September 2026 runs from $49 a month at the self serve end to $2,500 a month at the top listed tier. AiSDR lists $250, $900 and $2,500 by researched contact volume. Regie.ai lists $49 for Pro. Salesforge puts Agent Frank at about $499. 11x, Artisan and Qualified publish no figure at all and route every buyer through a demo.
The pattern is worth more than any single number: the vendors selling to a founder or a two person team publish, and the vendors selling an annual contract to a VP do not. Which side of that line you are shopping on tells you more about fit than the feature grid does.
What each AI SDR vendor publishes, and what it charges for
Six tools people shortlist, plus this one. Three put a figure on the page. Three name their tiers and leave the number blank, which is itself the most useful sorting signal in the category.
| Vendor | Price published | Published figure | What the price is metered on |
|---|---|---|---|
| AiSDR | Yes | $250 to $2,500 a month | Priced by AI researched contacts per month |
| Salesforge (Agent Frank) | Yes | About $499 a month, plus platform | Autonomous SDR sold as an add on to a sending plan |
| Regie.ai | Yes | $0 or $49 a month, then custom | Credit based, per user on the paid self serve tier |
| 11x | No | Quote only | Demo first. There is no pricing page at all |
| Artisan (Ava) | No | Quote only | Credit based. Pro, Scale and Enterprise tiers named |
| Qualified (Piper) | No | Quote only | Premier, Enterprise and Ultimate tiers named |
| Saleswoman | Yes | $149 to $999 a month | Flat monthly, never per seat. Research, drafting and checking |
Figures read from each vendor's own public pricing page in September 2026. Software pricing moves, so confirm before you sign, and treat any number you find elsewhere for the three quote only vendors as an estimate. Ours is on AI SDR software pricing.
AiSDR
Solo is $250 a month for 200 researched contacts, one user, one domain and three mailboxes, billed month to month. Explore is $900 for 800 contacts and Scale is $2,500 for 2,500 contacts, both on a quarterly commitment paid in advance, with a 20 percent discount on an annual plan. Users are unlimited above Solo, contacts are not.
Salesforge (Agent Frank)
The sending platform is $40 a month on Pro and $80 on Growth, both billed annually. Agent Frank sits on top: the vendor's own published summary puts it at about $499 a month billed quarterly, or about $416 a month on an annual commitment. Email infrastructure and lead data are separate subscriptions again, which is the part that moves the real total.
Regie.ai
Free gives 250 one time credits for a single user. Pro is $49 a month, about 17 percent less billed annually, for 5,000 credits a month, and is described as self serve with no contract. Shared agents, team workspaces, CRM sync and an account manager all sit behind Enterprise, which is quoted.
11x
There is no published price and no pricing page: the /pricing URL answers 404 and every call to action on the site books a demo. Figures for 11x do circulate in comparison posts, and all of them are third party estimates of a negotiated contract rather than a number 11x stands behind. Treat any of them as a rumour until it is on your quote.
Artisan (Ava)
The pricing page names three tiers, explains that pricing is credit based and carries a pricing FAQ, but does not put a dollar figure against any of them. You are shown the shape of the deal without the number, which is a reliable signal that the number is negotiated per account rather than listed.
Qualified (Piper)
Piper the AI SDR agent is included across all three published tiers and none of the three shows a price. The page offers to build a plan around your pipeline needs, which in this category reliably means an annual contract sized to your company rather than to your usage.
The four ways AI SDR pricing is structured
The meter matters more than the headline, because it decides who absorbs a slow month: you or the vendor.
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Per researched contact
You buy a number of accounts the tool will research and write to each month. AiSDR is the clearest example, at 200, 800 and 2,500 contacts for $250, $900 and $2,500. It is easy to compare across vendors because the unit is obvious, and it punishes a careful list. If your target market is 300 named accounts you will never use a 2,500 contact tier, and if you burn contacts on a bad list you pay for the mistake twice.
The clause to read twice
Ask whether an unused contact allowance rolls into next month. Usually it does not.
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Per credit
A pool of credits is drawn down by whatever the tool does: a research pass, a draft, an enrichment lookup, a send. Regie.ai prices this way at 5,000 credits for $49, and Artisan describes its tiers as credit based without publishing the rate. The model is honest about the fact that different actions cost different amounts, and it makes forecasting hard, because you cannot price a month until you know what a month consumes.
The clause to read twice
Get the credit cost of each action in writing, and the overage rate per credit.
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Flat monthly, plus add ons
A base platform fee with the agent sold separately. Salesforge is the published example: $40 or $80 a month for the sending platform, then about $499 for Agent Frank, then email infrastructure and lead data as further subscriptions. Every module is defensible on its own and the stack total is what you should compare, because a $40 headline that becomes $700 assembled is not a $40 product.
The clause to read twice
Total every module you would actually turn on before comparing this to a single fee.
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Quoted annual contract
No published figure, a demo, then a number sized to your company. 11x, Artisan and Qualified all sell this way. The price reflects what the vendor believes your budget is rather than what you consume, which is why two companies on the same tier routinely pay different amounts. It is not dishonest, it is enterprise software, but it does mean you have no anchor until you have a quote.
The clause to read twice
Ask for the annual total, the auto renewal notice period and the overage rate on the first call.
The four costs that are never in the headline price
Every one of these is normal and disclosed somewhere. None of them is in the number on the pricing page, and together they are what turns a $250 comparison into a $900 invoice.
Contact data and enrichment
Several AI SDR tools do not ship a contact database. The agent writes beautifully to a list you have to buy from somebody else, and enrichment credits are metered on top of that. If a vendor cannot answer whether emails are included, verified and replaced when they bounce, that is a second subscription you have not priced yet.
Domains, mailboxes and warmup
Volume needs sending capacity, and capacity is sold by the mailbox. AiSDR bundles three mailboxes at Solo and eighteen at Scale, which is unusually explicit. Elsewhere you are buying secondary domains, mailboxes and a warmup service separately, and that stack is commonly $100 to $400 a month before a single email is written.
Overage above the metered cap
The cap is the price. What happens above it is the cost. Ask for the per contact or per credit overage rate and whether the system stops or keeps going and bills you. A tool that silently continues past a cap is a budget risk in exactly the month a campaign is working.
Onboarding, setup and the reviewer
Enterprise tiers in this category commonly carry a one time implementation fee, and every tier carries an unpriced cost: somebody on your side who reads the drafts. Budget a few hours a week of a real person. A tool that claims this cost is zero is describing a product that sends unreviewed claims in your name.
The line item nobody quotes
Your sender reputation is the asset every one of these tools spends. A metered contract rewards consumption, and consumption on a cold domain is how a domain dies. The daily cap here is a number you set per mailbox and the queue stops at it rather than borrowing from tomorrow, which is the same argument made at length on cold email software.
Price per researched account, which is the only comparable unit
Monthly price tells you nothing across four different meters. Divide by the work each tier actually produces and the tiers line up. The figures below use each vendor's own published allowance at its published price, so the three quote only vendors cannot appear here at all, which is the point.
Nothing in this table is a claim about reply rates or meetings. It is arithmetic on published numbers. What a researched account is worth depends on your list and your offer, and no vendor can tell you that on a pricing page.
Compare this against sdr outsourcing if your alternative is an agency retainer rather than another tool.
| Published tier | Monthly | Accounts or credits | Per unit |
|---|---|---|---|
| AiSDR Solo | $250 | 200 contacts | $1.25 |
| AiSDR Explore | $900 | 800 contacts | $1.13 |
| AiSDR Scale | $2,500 | 2,500 contacts | $1.00 |
| Regie.ai Pro | $49 | 5,000 credits | $0.0098 |
A credit and a researched contact are not the same unit, which is why the Regie.ai row cannot be read against the three above it. That incomparability is the honest finding: any article that ranks these four on price alone has quietly assumed they do the same work.
How to get a number out of a vendor that will not publish one
Four questions that produce a real figure on the first call instead of the third. Ask them in this order, before the product tour, because the tour is designed to happen first.
What is the annual total, not the monthly equivalent?
Quote only vendors in this category price annually and quote monthly, which makes a $60,000 commitment sound like $5,000. Ask for the contract value and the term in the same sentence. If the answer arrives as a range, ask what moves you to the bottom of it.
What is the floor?
Every enterprise vendor has a smallest deal they will write. It is the single fastest disqualifier and salespeople will usually tell you, because a call that ends in minute four is cheaper for them too. If the floor is above your budget, nothing later in the call matters.
What is metered, and what happens when I pass it?
Get the unit, the allowance and the overage rate. Then ask whether the system stops at the cap or continues and invoices. This one question separates a predictable line item from a variable one, and the answer is rarely on the pricing page even when a price is.
Is contact data included, and who replaces a bounce?
If the answer is that you bring your own list, you are pricing two products. Ask what the data subscription costs at your volume and add it before you compare this vendor to one that includes it.
When the expensive quote only vendor is the right buy
Three cases, said plainly, because a pricing page that finds for itself every time is an advertisement rather than a comparison.
You have twenty reps and a procurement process
Seat provisioning, SSO, a security review, a signed DPA and a named account manager are real requirements, and they are what an enterprise contract buys. A $49 self serve tier will fail the security review before anyone evaluates the drafting.
Inbound is the motion
Qualified builds Piper around inbound pipeline, which is a different job from cold outbound. If your problem is that website visitors go unworked rather than that nobody knows you exist, an outbound drafting tool is the wrong category at any price.
You need managed service, not software
Some of the higher priced offerings include people who run the campaign. If nobody on your side will own outbound, software is a line item that produces nothing, and paying for the service is the honest choice.
The volume genuinely is enterprise
At tens of thousands of contacts a month the per unit rate on a negotiated contract can beat every published tier. Published pricing is built for the middle of the market, and if you are well past it, the quote is likely to be better than the list.
Where this one sits, plainly
Saleswoman is $149 to $999 a month, flat, never per seat, and it does research, drafting and checking. It does not dial, it does not book meetings for you, and it does not sell you a contact database. If you already know the accounts and you want defensible drafts with a cap you control, it is priced to be an easy yes. If you need a rep, buy a rep. Compare AI SDR tools by capability for the version of this argument that ignores price entirely.
Questions buyers ask before signing an AI SDR contract
How much does an AI SDR cost?
How much does 11x AI cost?
Does Artisan publish pricing?
Why do AI SDR vendors hide their pricing?
Do AI SDR tools charge per seat or per contact?
Is an AI SDR cheaper than hiring an SDR?
What is not included in AI SDR pricing?
What is a fair price for an AI SDR in 2026?
What it costs
Flat monthly, never per seat, and nothing is charged on this site.
The guide on this
Twelve questions to ask a vendor, in the order that saves you the most time, and the answers that should end the call.
The rest of the product, by job
The same product, entered from the job you came here to do. Each page states its own limits rather than repeating the pitch.
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AI email writer
The drafting side on its own page: what it writes, and what it refuses to assert without a source.
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Spam score checker
What the score is made of, line by line, and the two things it deliberately does not test.
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Email outreach platform
The cap, the queue and the suppression list, which is the part of a platform nobody demos.
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CRM automation
Activity logging, deal notes and next steps, written from the thread instead of from memory.
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Prospecting tools
Where a research tool ends and a list vendor begins, and which one this is.
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Cold email software
The four things a cold email has to get right before volume is even worth discussing.
Price it on one real account.
Paste a company you are about to spend budget on. The demo researches it, writes the first touch, and marks every sentence it cannot source. That is the unit all six of those price lists are actually selling.
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