AI SDR pricing in 2026 for 11x, Artisan, AiSDR and Regie.ai
Six of the eight named AI SDR vendors put a number on the page, 11x only for its entry plan, and two will not show you one without a demo. This is what each of the eight publishes, read off their own pricing pages, plus the costs to check before buying and the arithmetic that compares usage based billing with a flat plan.
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Daily cap, per mailbox
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The short answer
AI SDR pricing includes usage rates and monthly plans. AiSDR charges $1.50 per person prospected with no monthly fee and quotes Team plans by volume. 11x Growth starts at $3,750 a month, billed annually. Regie.ai lists $49 for Pro. Salesforge lists Agent Frank at $499 a month billed quarterly, $416 a month billed annually. HubSpot charges $1 per recommended lead on top of a HubSpot seat, and Salesforce charges $2 per prospect conversation for its Agentforce SDR agent on top of a Salesforce edition. 11x prints its entry plan and quotes the rest. Artisan and Qualified publish no figure at all and route every buyer through a demo; what each plan is sized on is laid out in Artisan AI pricing and Qualified Piper pricing. The two annual figures on 11x's own page are itemized on 11x pricing.
The pattern is worth more than any single number: the vendors selling to a founder or a two person team publish, and the vendors selling an annual contract to a VP do not. Which side of that line you are shopping on tells you more about fit than the feature grid does.
What each AI SDR vendor publishes, and what it charges for
Eight tools people shortlist, plus this one. Six put a figure on the page, 11x only for its entry plan. Two name their tiers and leave the number blank, which is itself the most useful sorting signal in the category.
| Vendor | Price published | Published figure | What the price is metered on |
|---|---|---|---|
| HubSpot Prospecting Agent | Yes | $1 per recommended lead, plus HubSpot | HubSpot Credits, 100 per lead recommended for outreach |
| Salesforce Agentforce SDR agent | Yes | $2 per prospect conversation, plus Salesforce | Conversations at $2, or Flex Credits at 20 per action |
| AiSDR | Yes | $1.50 per person prospected; Team plans quoted | People prospected, with no monthly fee on pay as you go |
| Salesforge (Agent Frank) | Yes | $499 a month billed annually, plus platform | Autonomous SDR sold as an add on to a sending plan |
| Regie.ai | Yes | $0 or $49 a month, then custom | Credit based, per user on the paid self serve tier |
| 11x | Growth only | From $3,750 a month billed annually, then quote | New prospects a month, 2,000 on Growth |
| Artisan (Ava) | No | Quote only | Scoped by leads contacted, mailboxes and dialer seats |
| Qualified (Piper) | No | Quote only | Premier, Enterprise and Ultimate tiers named |
| Saleswoman | Yes | $149 to $999 a month, or $74 to $499 a month billed annually | Flat monthly, never per seat. Research, drafting and checking |
Figures read from each vendor's own public pricing page. Software pricing moves, so confirm before you sign, and treat any number you find elsewhere for the two quote only vendors as an estimate. Ours is on AI SDR software pricing. If the quote in your hand is from Artisan, the five named options that publish a price are on artisan alternative, and if you run Salesforce, the tools that price outbound without an Agentforce edition are on agentforce alternative. The seat priced incumbents quote only too, and what they publish is on salesloft competitors, with Outreach's four credit metered packages on outreach competitors.
HubSpot Prospecting Agent
Since April 14, 2026 HubSpot charges when the agent recommends a lead for outreach, instead of a monthly amount per enrolled contact. It runs on HubSpot Credits and sits on top of a HubSpot subscription: Sales Hub Professional is $90 a seat a month billed annually, plus $1,500 onboarding, with 3,000 credits a month included, which is about 30 leads.
Salesforce Agentforce SDR agent
The agent, now named Agentforce Engagement in Salesforce Help, consumes one $2 conversation when it sends its first email to a prospect, and that conversation covers everything it does for that prospect afterwards. The alternative meter is Flex Credits at $500 per 100,000, with a standard action at 20 credits. Both sit on top of a supported Sales Cloud edition: Core is $195 a user a month billed annually, with 500,000 credits a year per org included.
AiSDR
Pay as you go is $1.50 per person prospected, charged daily with no monthly fee, stop anytime and no sales call. Research, lists and writing cost nothing extra. Team plans for 1,000+ people a month are quoted by volume with up to 40% lower price per contact, billed monthly with quarterly contracts. HubSpot sync is included on both; Salesforce is on Team plans.
Salesforge (Agent Frank)
The sending platform is $40 a month on Pro and $80 on Growth billed annually, or $48 and $96 billed monthly. Agent Frank sits on top: Salesforge's own pricing page lists it at $499 a month on a quarterly term or $416 a month billed annually, and about $0.25 a contact above 2,000 contacts a month. Email infrastructure and lead data are separate subscriptions again, which is the part that moves the real total.
Regie.ai
Free gives 250 one time credits for a single user. Pro is $49 a month, about 17 percent less billed annually, for 5,000 credits a month, and is described as self serve with no contract. Shared agents, team workspaces, CRM sync and an account manager all sit behind Enterprise, which is quoted.
11x
11x now prints a price for its entry plan. Alice Growth starts at $3,750 a month billed annually for up to 5 users and 2,000 new prospects a month, with managed mailboxes, warmup, contact data and CRM sync included. The FAQ on the same page says 11x starts at $36,000 a year, so the page gives two annual figures. Pro and Enterprise are custom quotes, annual or multi year.
Artisan (Ava)
The pricing page names Team at about 2,500 leads contacted a month, Scale at about 6,000 and a custom Enterprise tier, and every one of them reads "Pricing scoped on your plan" with a Talk to sales button. The FAQ says plans are sized to lead volume, mailboxes and dialer seats. You are shown the shape of the deal without the number, which is a reliable signal the number is set per account.
Qualified (Piper)
Piper the AI SDR agent is included across all three published tiers and none of the three shows a price. The page offers to build a plan around your pipeline needs, which in this category reliably means an annual contract sized to your company rather than to your usage.
The four ways AI SDR pricing is structured
The meter matters more than the headline, because it decides who absorbs a slow month: you or the vendor.
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Per person prospected
You pay for the people the tool prospects. AiSDR charges $1.50 per person on pay as you go, with no monthly fee. Research, lists and writing cost nothing extra, so a small campaign does not leave a paid allowance unused. Team plans for 1,000+ people a month are quoted by volume with up to 40% lower price per contact.
The clause to read twice
Ask what counts as a billable person and how repeat outreach is charged.
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Per credit
A pool of credits is drawn down by whatever the tool does: a research pass, a draft, an enrichment lookup, a send. Regie.ai prices this way at 5,000 credits for $49, and Artisan describes its tiers as credit based without publishing the rate. The model is honest about the fact that different actions cost different amounts, and it makes forecasting hard, because you cannot price a month until you know what a month consumes.
The clause to read twice
Get the credit cost of each action in writing, and the overage rate per credit.
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Flat monthly, plus add ons
A base platform fee with the agent sold separately. Salesforge is the published example: $40 or $80 a month for the sending platform billed annually, then $499 a month for Agent Frank, then email infrastructure and lead data as further subscriptions. Every module is defensible on its own and the stack total is what you should compare, because a $40 headline that becomes $700 assembled is not a $40 product.
The clause to read twice
Total every module you would actually turn on before comparing this to a single fee.
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Quoted annual contract
No published figure, a demo, then a number sized to your company. Artisan and Qualified sell this way, and so does 11x above its entry plan. The price reflects what the vendor believes your budget is rather than what you consume, which is why two companies on the same tier routinely pay different amounts. It is not dishonest, it is enterprise software, but it does mean you have no anchor until you have a quote.
The clause to read twice
Ask for the annual total, the auto renewal notice period and the overage rate on the first call.
Four costs to check before buying
Check which costs are included and which are separate. The headline alone does not show what your full outreach setup will cost.
Contact data and enrichment
Several AI SDR tools do not ship a contact database. The agent writes beautifully to a list you have to buy from somebody else, and enrichment credits are metered on top of that. If a vendor cannot answer whether emails are included, verified and replaced when they bounce, that is a second subscription you have not priced yet.
Domains, mailboxes and warmup
Volume needs sending capacity, and capacity is sold by the mailbox. AiSDR includes email infrastructure with lookalike domains, warmup and deliverability monitoring, and lists a warmed-up mailbox add-on at $33. Elsewhere you are buying secondary domains, mailboxes and a warmup service separately, and that stack is commonly $100 to $400 a month before a single email is written.
Overage above the metered cap
The cap is the price. What happens above it is the cost. Ask for the per contact or per credit overage rate and whether the system stops or keeps going and bills you. A tool that silently continues past a cap is a budget risk in exactly the month a campaign is working.
Onboarding, setup and the reviewer
Enterprise tiers in this category commonly carry a one time implementation fee, and every tier carries an unpriced cost: somebody on your side who reads the drafts. Budget a few hours a week of a real person. A tool that claims this cost is zero is describing a product that sends unreviewed claims in your name.
The line item nobody quotes
Your sender reputation is the asset every one of these tools spends. A metered contract rewards consumption, and consumption on a cold domain is how a domain dies. The daily cap here is a number you set per mailbox and the queue stops at it rather than borrowing from tomorrow, which is the same argument made at length on cold email software.
Compare the published billing units
Monthly price alone does not compare different meters. The figures below use published usage rates or allowances. A person prospected, a prospect allowance and a credit buy different things. AiSDR's pay as you go math and quoted Team plans are broken down in aisdr pricing.
Nothing in this table is a claim about reply rates or meetings. It is arithmetic on published numbers. What a researched account is worth depends on your list and your offer, and no vendor can tell you that on a pricing page.
Compare this against sdr outsourcing if your alternative is an agency retainer rather than another tool.
| Plan or usage example | Monthly | People, prospects or credits | Per unit |
|---|---|---|---|
| AiSDR pay as you go | $300 at this volume | 200 people prospected | $1.50 |
| AiSDR pay as you go | $1,200 at this volume | 800 people prospected | $1.50 |
| AiSDR Team plans | Quoted by volume | For 1,000+ people a month | Up to 40% lower price per contact |
| 11x Growth, annual | $3,750 | 2,000 prospects | $1.88 |
| Regie.ai Pro | $49 | 5,000 credits | $0.0098 |
A credit, a person prospected and a prospect allowance are different units. Team pricing needs a quote. These rows show billing models and usage examples, not a ranking of equivalent products.
How to get a number out of a vendor that will not publish one
Four questions that produce a real figure on the first call instead of the third. Ask them in this order, before the product tour, because the tour is designed to happen first.
What is the annual total, not the monthly equivalent?
Quote only vendors in this category price annually and quote monthly, which makes a $60,000 commitment sound like $5,000. Ask for the contract value and the term in the same sentence. If the answer arrives as a range, ask what moves you to the bottom of it.
What is the floor?
Every enterprise vendor has a smallest deal they will write. It is the single fastest disqualifier and salespeople will usually tell you, because a call that ends in minute four is cheaper for them too. If the floor is above your budget, nothing later in the call matters.
What is metered, and what happens when I pass it?
Get the unit, the allowance and the overage rate. Then ask whether the system stops at the cap or continues and invoices. This one question separates a predictable line item from a variable one, and the answer is rarely on the pricing page even when a price is.
Is contact data included, and who replaces a bounce?
If the answer is that you bring your own list, you are pricing two products. Ask what the data subscription costs at your volume and add it before you compare this vendor to one that includes it.
When the expensive quote only vendor is the right buy
Three cases, said plainly, because a pricing page that finds for itself every time is an advertisement rather than a comparison.
You have twenty reps and a procurement process
Seat provisioning, SSO, a security review, a signed DPA and a named account manager are real requirements, and they are what an enterprise contract buys. A $49 self serve tier will fail the security review before anyone evaluates the drafting.
Inbound is the motion
Qualified builds Piper around inbound pipeline, which is a different job from cold outbound. If your problem is that website visitors go unworked rather than that nobody knows you exist, an outbound drafting tool is the wrong category at any price.
You need managed service, not software
Some of the higher priced offerings include people who run the campaign. If nobody on your side will own outbound, software is a line item that produces nothing, and paying for the service is the honest choice.
The volume genuinely is enterprise
At tens of thousands of contacts a month the per unit rate on a negotiated contract can beat every published tier. Published pricing is built for the middle of the market, and if you are well past it, the quote is likely to be better than the list.
Where this one sits, plainly
Saleswoman is $149 to $999 a month, or $74 to $499 a month billed annually, flat, never per seat, and it does research, drafting and checking. It does not dial, it does not book meetings for you, and it does not sell you a contact database. If you already know the accounts and you want defensible drafts with a cap you control, it is priced to be an easy yes. If you need a rep, buy a rep. Compare AI SDR tools by capability for the version of this argument that ignores price entirely.
Questions buyers ask before signing an AI SDR contract
How much does an AI SDR cost?
How much does 11x AI cost?
Does Artisan publish pricing?
How much does Salesforce Agentforce SDR cost?
Why do AI SDR vendors hide their pricing?
Do AI SDR tools charge per seat or per contact?
Is an AI SDR cheaper than hiring an SDR?
What is not included in AI SDR pricing?
What should I expect to pay per month for an AI SDR that handles outbound and meeting scheduling?
What is a fair price for an AI SDR in 2026?
The guide on this
Twelve questions to ask a vendor, in the order that saves you the most time, and the answers that should end the call.
The rest of the product, by job
The same product, entered from the job you came here to do. Each page states its own limits rather than repeating the pitch.
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AI email writer
The drafting side on its own page: what it writes, and what it refuses to assert without a source.
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Spam score checker
What the score is made of, line by line, and the two things it deliberately does not test.
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Email outreach platform
The cap, the queue and the suppression list, which is the part of a platform nobody demos.
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CRM automation
Activity logging, deal notes and next steps, written from the thread instead of from memory.
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Prospecting tools
Where a research tool ends and a list vendor begins, and which one this is.
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Cold email software
The four things a cold email has to get right before volume is even worth discussing.
Price it on one real account.
Paste a company you are about to spend budget on. The demo researches it, writes the first touch, and marks every sentence it cannot source. That is the unit all eight of those price lists are actually selling.
Your data stays yours. Prospect data is never used to train a model. The demo needs no card and no account.