SDR outsourcing costs: what outsourced SDR companies charge for sales development outsourcing

Sales development outsourcing in the United States runs roughly $5,000 to $15,000 a month per dedicated rep. Two of the four best known agencies publish a number, two will not. This page lists what each one actually shows on its own pricing page, what the retainer does and does not cover, and where a $149 to $999 a month AI SDR is the honest substitute and where it is not.

Agency pricing read from vendor pages in September 2026.

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What outsourced SDR companies publish, and what they do not

Four agencies people shortlist most often. Half of them put a price on the page, which is itself the most useful sorting signal in the category.

Agency	Price published	Published figure	What that figure buys
SalesRoads	Yes	$9,950 per 4 weeks	Full SDR appointment setting
CIENCE	Partly	$2,000 a month, plus SDR capacity	Strategic team, then reps priced separately
Belkins	No	Quote only	Sold against an appointment target
Martal Group	No	Quote only	Flat monthly retainer, some tiers plus commission
Saleswoman	Yes	$149 to $999 a month	Software. Research, drafting and checking, no rep and no meetings booked

Figures read from each vendor's own public pricing page in September 2026. Agency pricing moves, so confirm before you sign. Ours is on AI SDR software pricing.

SalesRoads

A two SDR package is listed at $16,750 per 4 week engagement, which works out to $8,375 per rep.

CIENCE

The platform is listed at $499 a month and US based SDR capacity at $4,500 to $6,500 a month per rep, with a $5,000 one time setup and $1,000 onboarding per SDR.

Belkins

The pricing page sells three tiers against yearly appointment counts (30+, 100+, 200+) and asks you to talk to an expert for the number.

Martal Group

Four tiers are described, each with an inquire about pricing button. Two of the four add a sales commission on top of the retainer.

The three ways sales development outsourcing is priced

The model matters more than the headline number, because it decides who absorbs a bad month.

Dedicated rep retainer

You rent a named person, usually with a three to six month minimum. This is the model SalesRoads and the US tier at CIENCE describe, and it is the easiest to compare against a salary because it is priced the same way: per head, per month. The risk you are buying is turnover. When your rep leaves the agency in month four, the ramp starts again and the invoice does not pause.

The clause to read twice

Ask what happens to the retainer during a rep replacement, in writing.
Appointment target

You buy a number of meetings a year rather than a number of hours. Belkins sells this way, in tiers of 30, 100 and 200 plus appointments. It reads as low risk and it moves the entire argument onto the definition of an appointment, which is where these contracts go wrong. A meeting that was booked and not attended is still a meeting under most of these agreements.

The clause to read twice

Get held, not booked, written into the definition before signing.
Retainer plus commission

A lower monthly fee with a share of closed revenue on top. Two of Martal Group's four tiers are structured this way. It aligns incentives properly on deals that close fast and it gets expensive on a long enterprise cycle, because you are paying a percentage on a deal your own account executive ran for nine months after the introduction.

The clause to read twice

Cap the commission window. Six months from introduction is a common ceiling.

The comparison everyone skips: cost per held meeting

Monthly price is the wrong axis. Three seats at $399 and one agency rep at $9,950 are not doing the same job, so compare the only output all three produce: a meeting that somebody actually attended.

Run the arithmetic on your own numbers before the first vendor call. The figures below use the published SalesRoads rate, a median US SDR package, and our Team tier, at three different monthly meeting counts. Nothing here is a promise about how many meetings any of the three will produce, because that depends on your list and your offer, not on the vendor's marketing.

Compare AI SDR tools by capability, if you have already ruled the agency route out.

Monthly cost	At 6 held	At 12 held	At 25 held
Agency rep, $9,950	$1,658	$829	$398
In house SDR, about $10,800 loaded	$1,800	$900	$432
Saleswoman Team, $399	$67	$33	$16

In house line is $130,000 a year divided by twelve: median US SDR on target earnings of about $85,000, plus payroll taxes and benefits, tools and data, and a pro rated share of a manager. Software line excludes the person who still has to review and send.

Where an outsourced SDR team is still the right answer

Four cases where the retainer is worth it, said plainly, because a comparison page that finds for itself every time is an advertisement.

You need meetings this quarter and have nobody to run outbound

An agency starts in about two weeks with a trained rep. Software starts in an hour and then waits for somebody on your side to own it. If nobody owns it, the subscription is a line item that produces nothing.

The motion is phone first

Dials, objection handling and live qualification are a human skill. If your best channel is the phone rather than the inbox, an agency with trained callers beats any drafting tool, and this one does not dial at all.

You are testing a market you know nothing about

You are buying the agency's existing list and their read on the segment, not their sending. That is a real asset and it is not something a subscription gives you.

You want one throat to choke

A retainer moves the operational burden off your team. Some quarters that is worth more than the price difference, and pretending otherwise would be dishonest.

Where the software is the better buy

The other four cases, and the one liability that does not transfer no matter which you pick.

You already know the accounts

If your target list is your own customers, your churned accounts or a segment you understand, you are not buying a list. You are buying research and drafting time, which is the part that costs $9,950 and the part software is genuinely good at.

The claims have to be defensible

An agency writes in your name. When a prospect replies to correct a factual claim about their own company, the person embarrassed is you. Every draft here marks each factual sentence as cited to a source or unverified, and an unresolved unverified claim holds the send.

Your domain is the asset

Volume is what an agency is paid to produce, and your sender reputation is what pays for it. Here the daily cap is a number you set per mailbox and the queue stops at it rather than borrowing from tomorrow.

The budget is under $5,000 a month

Below the agency floor there is no dedicated rep to buy. The realistic options are a subscription with your own time on top, or nothing, and $399 a month leaves room to be wrong.

The part that does not transfer

Whether you are entitled to contact a given person, on a given list, in a given jurisdiction, is your decision in both models. An agency can send the message and a tool can enforce a suppression list, and neither one can hold the lawful basis for you. Anyone selling you compliance as a service is describing something that does not exist. The can spam compliance checklist is the version of this with the seven requirements written out.

Questions people ask before signing an SDR outsourcing contract

How much does SDR outsourcing cost?

Outsourced SDR engagements in the United States generally run $5,000 to $15,000 a month per dedicated rep. SalesRoads publishes $9,950 per four weeks for full SDR appointment setting. CIENCE publishes $2,000 a month for the strategic team plus $4,500 to $6,500 a month for a US based rep. Most other agencies quote privately.

Is outsourcing SDRs cheaper than hiring in house?

Usually yes in year one, and the gap narrows after that. A US SDR at the median $85,000 on target earnings costs roughly $120,000 to $140,000 fully loaded once payroll taxes, benefits, tools, manager time and ramp are counted. An agency retainer of $9,950 per four weeks is about $129,000 a year, so the two land close, and the agency carries the hiring risk.

What do outsourced SDR companies actually do?

A typical sales development outsourcing contract covers list building, sequence writing, sending, reply handling and booking meetings onto your calendar. What it usually does not cover is your domain reputation, your lawful basis for contacting each person, and the record of what was claimed to whom. Those stay your liability even when somebody else pressed send.

How long is a typical outsourced SDR contract?

Three to six months is the common minimum, because a campaign needs about six weeks before the reply data means anything. That minimum is the real cost of a bad fit: you find out in week eight and you are committed through week twenty four. Ask for the notice period in writing before the pilot, not after it.

What is a good cost per meeting from an outsourced SDR team?

Divide the monthly retainer by meetings that were actually held, not booked. At $9,950 a month, twelve held meetings is $829 each and twenty five is $398 each. Agencies quote the booked number because no show rates on cold booked meetings are high. Insist the contract measures held.

Who owns the domain reputation when an agency sends for you?

You do, in every arrangement worth signing. If the agency sends from lookalike domains they bought, ask what happens to those domains when the contract ends. If they send from yours, ask for the daily volume per mailbox in writing and for access to Google Postmaster Tools, because your spam complaint rate is the number that follows you.

Can an AI SDR replace an outsourced SDR team?

It replaces the research and drafting, which is most of the hours, and it does not replace the judgement. Software can read the account, write the message, cite each claim and hold anything it cannot source. Deciding which accounts are worth the effort, and handling the reply that turns into a conversation, is still a person.

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