The best RB2B alternative depends on what RB2B could not do for you. For company level visitor ID on a small monthly bill, Snitcher from $49 a month billed annually. For buyers in Europe as well as the US, Dealfront from $79 a month billed annually. For AI outbound with signals, Unify from $20 a seat. For chat, routing and retargeting in one contract, Warmly from $10,000 a year.
RB2B is already one of the cheapest tools in visitor identification and it prints every number: a free company level plan, Starter at $79 a month, Pro at $149 to $349 and Pro+ at $199 to $849, priced by how many visitors it names. So people rarely leave it to save money. They leave because the tool does one job, naming US visitors, and their problem turned out to be a different one. The plan by plan math, including the overage points, is on our RB2B pricing page. Every figure below is read off each vendor's own website.
What each RB2B competitor publishes
| Vendor | Publishes a price | What its own page shows | Main job |
|---|---|---|---|
| RB2B | Yes | Free (company level, 150 resolutions), Starter $79, Pro $149 to $349, Pro+ $199 to $849 a month | Named US website visitors |
| Snitcher | Yes | $49 a month billed annually, $79 monthly, up to 50 companies; up to $529 annually or $779 monthly for 5,000. Unlimited team members | Company level visitor ID, intent alerts, CRM sync |
| Dealfront | Yes | Lite free up to 100 companies a month, Discover from $79, Activate from $369, Scale from $599 a month billed annually | Company level visitor ID, then contacts |
| Unify | Yes | Free, Base $20 and Pro $60 a seat a month with 800 or 2,400 credits, Business custom | AI outbound with signals |
| Warmly | Yes | $10,000, $20,000 or $30,000 a year starting, or $4,875 to $9,750 a quarter | Visitor ID, chat, routing, AI inbound agents |
| Vector | Yes | Starter $36,000, Growth $60,000, Scale $96,000 a year, unlimited seats | Account signals, scoring and ad audiences |
| Koala | Yes, but closing | Its pricing page says it was acquired by Cursor and is shutting down | Was visitor and product signals for sales |
| Saleswoman | Yes | $149 Solo, $399 Team, $999 Scale month to month, or $74, $199 and $499 a month billed annually | Research and the first email, no visitor or contact data |
Two different meters sit in that table. RB2B charges by named people. Snitcher and Dealfront charge by identified companies. Comparing $149 for 600 people with $49 for 50 companies tells you nothing until you decide which one your team actually acts on.
Why teams look for an RB2B alternative
Four reasons come up, and each points to a different tool.
- The buyers are not in the US. RB2B names people for US visitors only. Company level ID is global, but a team selling into Europe gets account names and nothing more.
- Marketing wanted accounts. The question was which target companies came back this week, not which person, and paying per named person felt like the wrong meter.
- They wanted the website to act, not just report. Chat, routing and retargeting off the same visitor data, which RB2B does not do.
- The names never turned into replies. RB2B worked, the channel filled up, and every name got the same email.
If your buyers are not in the US
This is the one hard limit, and RB2B states it on its own pricing page: contact level identification is US only. For a team selling across Europe, Dealfront is the usual move. The company behind Leadfeeder has a free Lite plan for up to 100 identified companies a month, Discover from $79 a month billed annually to push accounts to the CRM, and Activate from $369 with verified emails and phone numbers. It identifies the company first and finds contacts at that company afterwards, so the account list works the same for a visitor in Berlin as for one in Boston. The full tier grid, credits included, is on Leadfeeder pricing, and the wider shortlist on Leadfeeder alternatives.
If marketing wanted accounts, not people
Snitcher prices by unique companies identified a month, with every feature on every tier and no seat fees. Up to 50 companies is $49 a month billed annually or $79 monthly, and the ladder runs to $529 annually or $779 monthly for up to 5,000. It includes intent alerts to Slack and email, a CRM sync with HubSpot, Salesforce and Pipedrive, and API access, with a 14 day trial and no card. For a demand gen lead who reports on target accounts, that meter fits better than paying per person.
HubSpot customers may already own a version of this. What used to be Clearbit now sits inside HubSpot, and what its company data costs there is on Clearbit pricing.
If you want chat and routing too
Warmly is the step up. It names visitors and companies, routes them to reps, opens a chat, and on its top tier lets AI agents qualify and follow up. It also costs a different order of money: AI Web-Deanonymization starts at $10,000 a year, Inbound Chat at $20,000 and AI Inbound Autopilot at $30,000. The full breakdown is on Warmly pricing. It is worth it when inbound is your main channel and someone answers within minutes.
Further up again, Vector prints three annual presets, $36,000, $60,000 and $96,000 with unlimited seats, for account scoring and ad audiences across thousands of target accounts. Unify sits to the side: Base is $20 a seat a month with 800 credits and Pro $60 with 2,400, built for outbound triggered by signals, with website intent on its custom Business plan.
If you came from Koala
Koala's own pricing page now opens with a notice that it was acquired by Cursor and is shutting down. Teams that used it for visitor signals are shopping this category at the same time, and RB2B is where many of them look first. If Koala was mostly the Slack alert for a known account, RB2B Pro or Snitcher replaces it. If it was the scoring and the plays, look at Unify.
If named visitors still got a template
This is the case most comparisons leave out, and it is the most common one. RB2B did its job. It named the VP of finance who read your pricing page twice on Tuesday. Then a rep with twenty names and an afternoon sent all of them the same four lines with the company swapped in. Switching to another visitor tool will not change that, because identification was never the weak step.
What fixes it is the work between the name and the send. Saleswoman reads the prospect's own site and public sources, writes the sequence, cites a source for each factual claim and holds any sentence it cannot back up. It has no visitor identification and no contact database, so it sits next to RB2B rather than replacing it. RB2B Pro at 1,250 resolutions plus Saleswoman Solo billed annually is $323 a month. And if the site simply does not get enough traffic for any tool to name many visitors, the fix sits upstream: an AI blog writer that researches keywords and publishes SEO articles grows the traffic there is to identify. Every AI SDR with a public price is compared on ai sdr pricing.
Switching from RB2B in five steps
- Check where RB2B writes. Slack channels, HubSpot or Salesforce fields, Clay tables, webhooks. All of them stop updating when the script comes off.
- Pick the meter you act on. People or companies. That one choice removes half the shortlist.
- Run both scripts for two weeks. Same traffic, both tools. Compare who each names on the pricing page, not total counts.
- Check US and non-US traffic separately. RB2B's people numbers only cover the US, so a fair test splits the two.
- Measure replies, not identifications. The tool that names more visitors is not better if those visitors still get a template.
When RB2B is still the right choice
If your buyers are in the US and a rep writes to the people who visit the pricing page, RB2B is hard to beat on price. It starts the same day, bills monthly and pushes straight into the CRM you already run. Replace only the part that is not working, and if that part is the writing, paste a company from this week's RB2B channel into the demo at the top of this page. Plans are on pricing.
Who are RB2B's competitors?
RB2B's main competitors are Snitcher and Dealfront (Leadfeeder) for company level visitor identification, Warmly for visitor ID with chat and routing, Unify for outbound driven by signals, and account platforms such as Vector, 6sense and Demandbase. Koala was another, but its site says it is shutting down after its acquisition by Cursor.
What is the cheapest alternative to RB2B?
For company level identification, Dealfront's free Lite plan covers up to 100 companies a month and Snitcher starts at $49 a month billed annually for up to 50. Neither names individual people the way RB2B Starter and Pro do, so the cheapest option depends on whether you act on accounts or on people.
Is RB2B better than Warmly?
For naming US visitors on a monthly bill, RB2B is simpler and far cheaper, from $149 a month with emails against Warmly's $10,000 a year floor. Warmly is better if you also want live chat, AI agents, routing and retargeting on the same data. The longer comparison is in our guide to Warmly alternatives.
Does RB2B work in Europe?
Only at company level. RB2B's pricing page says company level ID is global on every plan and contact level ID is for US visitors only. Teams with European buyers usually pair it with, or replace it by, a company level tool such as Dealfront.