The Agentforce SDR agent is billed by usage: $2 per conversation, where one conversation covers everything the agent does for one prospect, or Flex Credits at $500 per 100,000, with a standard action using 20 credits, which is $0.10 an action. That usage sits on top of a Salesforce edition that supports the agent, and the current Sales Cloud editions that include Agentforce start at $195 a user a month, billed annually. At 500 prospects a month on the conversation meter, the usage alone is $1,000.
Salesforce has renamed the agent twice. It launched as the Agentforce SDR agent, became Agentforce Lead Nurturing, and Salesforce Help now calls it Agentforce Engagement. The pricing below applies to all three names. Every figure on this page was read from Salesforce's own pricing pages and Help documentation, and the per prospect math is ours, with the assumptions stated.
How Agentforce SDR agent pricing works: the two meters
Salesforce sells Agentforce usage two ways, and you pick one when you buy.
Conversations, at $2 each. Salesforce's documentation for the agent says a conversation is consumed when the agent sends its first email to a prospect, and that the conversation contains every later activity the agent carries out for that prospect: follow ups, answers to questions, booking the meeting. For budgeting, that makes the conversation meter a price per prospect. It is the easier of the two to forecast.
Flex Credits, at $500 per 100,000. Here you pay per action instead of per prospect. Salesforce lists standard Agentforce actions at 20 credits, so one action costs $0.10, and voice actions cost 30 credits. Credits can be bought as a pre purchase, a pre commitment over the contract term, or pay as you go. The catch is that credits are a pool for the whole org: every Agentforce agent you run, not only the SDR agent, draws on the same balance.
Salesforce also sells per user licensing: an Agentforce add on at $125 a user a month for Sales, and Agentforce 1 editions from $550 a user a month, which include the add on and 2.5 million Flex Credits a year per org.
The Salesforce edition the agent needs first
The usage price is not the entry price. Salesforce Help lists the agent as available in Lightning Experience in the Enterprise, Performance and Unlimited editions with Sales and Einstein for Sales. The current Sales Cloud pricing page has renamed its editions, and it reads like this:
| Sales Cloud edition | Price per user a month | Agentforce | Flex Credits included |
|---|---|---|---|
| Starter Suite | $25, monthly or annual | Available for purchase | None listed |
| Pro Suite | $100, billed annually | Available for purchase | None listed |
| Core | $195, billed annually | Included | 500,000 a year per org |
| Advanced | $395, billed annually | Included | 1 million a year per org |
| Max | $550, billed annually | Agentforce for Sales included | 2.75 million a year per org |
The page says AI can be added to Core and above. Because the Help article and the pricing page use different edition names, ask your account executive one direct question in writing: which edition does the Engagement agent run on for our org, and how many seats does it need? The record owner the agent emails for is a licensed user, so a three rep team on Core is $585 a month in seats before any usage.
What the Agentforce SDR agent costs at 100, 500, 1,000 and 2,500 prospects
The conversation column is exact: $2 a prospect. The Flex Credits columns need an assumption, because Salesforce does not publish how many actions a typical prospect uses. We show five and ten actions a prospect, since a first email, two or three follow ups, a reply and a meeting booking can easily land in that range. Seats and any included credits are left out, so these are usage totals only.
| Prospects a month | Conversations at $2 | Flex Credits, 5 actions a prospect | Flex Credits, 10 actions a prospect |
|---|---|---|---|
| 100 | $200 | $50 | $100 |
| 500 | $1,000 | $250 | $500 |
| 1,000 | $2,000 | $500 | $1,000 |
| 2,500 | $5,000 | $1,250 | $2,500 |
Two things stand out. The Flex Credits meter is cheaper per prospect if actions stay low, but you carry the risk that they do not, and every other agent in the org spends from the same pool. And the included credits on Core, 500,000 a year, work out to about 41,700 a month. At five actions a prospect that covers roughly 415 prospects a month, assuming nothing else in the org uses them.
Consumption billing drifts in the months nobody is watching. Finance teams that already track usage metered software bills with SaaS spend monitoring that flags overage before the invoice should add the Flex Credits balance to that report on day one, so a busy campaign month shows up as a line item rather than a surprise.
When the Agentforce SDR agent is the cheaper buy
You already pay for Unlimited, Enterprise or an edition with Agentforce included. The seats are sunk cost and the org may already hold unused credits. The marginal price of a prospect is then $2 or less, and no outside tool can undercut that while also living inside Salesforce.
You want replies answered and meetings booked without a person. Salesforce describes the agent answering prospect questions and scheduling meetings for the owner. Tools that hand every reply to a rep save money only if a rep actually answers quickly.
Your leads are clean and owned. Help states the Owner field must be filled before a record can be assigned to the agent. An org where that is already true, with a working admin, gets full value from the per prospect price.
When a flat priced AI SDR that syncs to Salesforce is cheaper
You are below the edition the agent needs. A five rep team moving from Pro Suite at $100 to Core at $195 adds $475 a month in seats, billed annually, before a single conversation. At that point the comparison is the upgrade plus usage against a tool that writes into the Salesforce you already have.
Your volume is in the hundreds of prospects a month or more. At 1,000 prospects the conversation meter is $2,000 a month. Saleswoman's Team plan is $399 a month flat, with three seats, five mailboxes, a cap of 80 sends a day per mailbox, and Salesforce sync. It does not charge per prospect or per action, so a heavy month costs the same as a quiet one. The wider list of vendors and what they publish is on ai sdr pricing.
The risk you care about is a wrong claim, not a slow reply. A confident sentence about a prospect's funding round or product launch that turns out to be false does more damage from your own domain than a reply that waits an hour. Saleswoman marks every factual sentence in a draft as sourced or unverified and holds the send until the unverified ones are fixed. On sync, it finds the Lead by email or creates one, then logs the sent email as a completed Task that includes that claim check. The fuller side by side with Qualified, Artisan, AiSDR and Regie.ai is on agentforce alternative.
Nobody can build the agent this quarter. The agent is configured in Setup and Agentforce Builder, and Salesforce says change sets and metadata deployment are not supported for it. Connecting an outside tool that needs only a Salesforce access token and your instance URL is a settings change, not a project.
Where it honestly loses: Saleswoman does not book meetings, does not answer replies for you, and brings no contact data. A reply stops the thread and goes to a person.
How to forecast Agentforce SDR pricing before you sign
Run these four steps with your account executive and write each answer down.
1. Confirm the edition and seat count in writing. Which edition the Engagement agent needs for your org, and whether every record owner needs that edition.
2. Choose the meter against a real month. Take last month's count of new prospects your team actually emailed. Multiply by $2 for conversations. For Flex Credits, ask Salesforce for the action count from a pilot on your own records rather than a slide.
3. Count the other agents. If your service team runs Agentforce too, their usage comes out of the same credit pool, so budget the pool, not the SDR agent.
4. Price the alternative on the same month. Put a flat tool's monthly fee next to seats plus usage. If you are also weighing HubSpot, the same exercise for its Prospecting Agent, at $1 a recommended lead, is in hubspot ai sdr.
If you already know the accounts and want to see a sourced draft before any of that, the demo at the top of this page runs on one real prospect. Plans and what each includes are on AI SDR software pricing.